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The Benefits of List Rental Services In short, email list renting means to lease a third party a large email list for you to use in your internet marketing campaign. Now of course email list renting can vary greatly with some agreeing to only send one email to a large list. The person you hire may then arrange to have another email sent out to the same list as well. This is done so that if anyone on the list decides to forward it on to their contacts, they will receive that email and will benefit from your marketing campaign. However, most people on the list will only receive one email and will not forward it onto anyone else. So you must make sure that this is the case before you start renting email list. When it comes to using email list renting, there are a few things you should be aware of. First off it is illegal to try to charge someone for a large email database. The owners of such email databases work for free and without expecting something in return. If they were to charge you for the email database they would be in violation of the Fair Accurate Transaction Act (FTA). You should never try and rent email databases from sites that do this. Also, always make sure you are not signing a binding contract with any hosting company when renting a database. Once you have decided to start email list renting, you should also know how much you are going to be charged. Usually you will agree to a pre-determined number of emails before being billed per each email. This means that you might agree to receive a certain number of emails in a certain period of time. But you should always make sure that this is stated clearly in the contract before you sign it. Another advantage of these list rental services is that it can reduce your cost for advertising. Listing building is not cheap and many times advertisers can save up to 75% of their budget by using email list renting services. Also another advantage is that it allows you to expand your business instantly as you have a ready list of pre-qualified prospects. So if you own a dog grooming service or another similar business, then you might want to think about starting one of these services as a way to grow your business. There are some disadvantages of renting email lists though. Like it limits you on what you can advertise and how you advertise. If you wanted to advertise dog grooming products then you could only advertise through email lists of people who opted in. It is another advantage that most people find it easier to buy a list rather than renting one. Many internet marketers have started to use email list renting services as a way to get targeted traffic to their websites. A well designed website makes it easy for consumers to find the product or service they want easily. The problem with websites is that if the site does not look professional and the graphics are not very nice then consumers will not waste their time on it. So instead of targeting consumers who are looking for a dog grooming service, marketers should focus on targeting consumers who are looking for a quality website. By renting email lists this is easier. The advantage of email list renting is that marketers do not have to put in a lot of work for promoting their website. They simply send an email and wait for the consumer to click through and visit their website. Many internet marketers have had great success just by sending a couple of emails and getting a few clicks. It can be hard to put in the time into offline direct marketing. However, with the amount of information that consumers are looking for on the web, it would be hard to provide them with everything that they need to buy. By using email list renting services marketers are able to save a lot of time and money. They are also able to concentrate on creating new products instead of trying to promote old products. The only disadvantage to email lists is that it is only available to people who are a member of an affiliate program. It is important to make sure that the people on the list are actually interested in the product or service that you are offering. If they are not then you may be wasting your time promoting the product.
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